champion energy

film, radio, digital
 

Sure, we’re all a little set in our ways. You, skipping to the spots and not really reading these setups. And Champion, running the same old ads expecting different results. But then we came along and realized: a lot of customers are set in their ways too. Trapped by the status quo, paying too much for energy. So we called out this holdover behavior and proved there’s a better way than being set in your ways. The message was clear: it’s time for some new energy.

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Adweek