roaming gnome holiday
social, book
This is a story about helping a junior team make the most of a social post on a content calendar. It’s also a story about being scrappy. So what began as an (inspired and fun) illustrated holiday poem quickly grew. First, into a fireside reading by the Gnome. Then some promo post. Then a mini book that doubled as a stocking stuffer for lucky followers. Finally, a coloring book given out at check-in counters of partner airlines for families during holiday travel.
concept/writing/illustrations: Mallory Beck + Andrew Leigh
