visit california

film, digital, social
 

I don’t live in California. Never have. But I do love visiting, and that made me the perfect person to work on their tourism business. When you visit California, there’s a care-free, up-for-anything attitude that takes over. A childlike sense of wonder and freedom — and it’s not just reserved for kids. Sounds like the perfect premise for a family campaign.

Awards:
National Addys