harbinger
campaign development, film, website, social
Harbinger helps athletes push past their limits to get more from each workout. I led development of the “One More” platform—an idea that was born from the gym, dramatizing when a lifter has nothing left. That nearly endless moment of struggle—seemingly a moment of weakness—is actually when strength is built. Each of our spots ends on a cliffhanger, because what defines success is the struggle itself. Overcoming fatigue and doubt and trying anyway. Pushing for that “One More.”
Recognitions:
CA Advertising Annual Exhibit 2017
