brand development, installation, app, print, radio
KMFA has been locally curating classical music in Austin for 50 years. The city is their soul, and they wanted their brand to more closely connect with the community. Given the offbeat culture of Austin, we launched the “On Key, Offbeat” platform, and we brought it to life in an integrated campaign that featured local offbeat Austinites, as well as offbeat classical music history. We also built a custom app that paired local attractions with classical music. Finally, a giant metronome installation tracked the pulse of Austin live via Twitter.
CA Photo Annual 2017, National Addys