experiential, activation, cult, social, site, film
How does a new agency to Austin stand out at SXSW? Create a cult around taco worship (not that farfetched, really) and let attendees get their selfies printed on real #blessed tortillas by simply tweeting at us. At least that's what we did. With barely a production budget and no media spend, we left our mark on SXSW ... and a bunch of tortillas.
Among others, featured by Eater and Forbes, who wrote it, "stopped people in their tracks."